Devin White
Fractional CFO services for Michigan cannabis operators, including strategic planning, restructuring, budgeting, liquidity management and exit planning.
With over 18 years of experience in financial services, Devin now focuses that background on licensed cannabis businesses that need serious discipline around cash flow, debt, and growth. He has held senior advisory roles at New York Life Investments, Merrill Lynch and JP Morgan Private Bank, where he managed complex balance sheets, built recovery plans in crisis situations and led teams responsible for portfolios exceeding 180 million in client assets.
Devin has a track record of stepping into messy situations and creating order… from helping a client recover approximately 4 million in a fixed indexed annuity after uncovering issues in sales practices and marketing materials, to serving as Interim Treasurer for the 2020 Kanye for President campaign and tightening its financial controls.
In the cannabis space, Devin applies the same restructuring and risk lens to operators facing tight margins, 280E pressure, banking constraints and potential receivership. His role inside Atlas Consulting is clear… build the financial model that actually works in Michigan, protect license value, and give owners and investors a clean picture of their options.
Pete Silvestri
Business operations expert for Michigan cannabis… from seed to sale.
Peter has built and run two profitable Michigan cannabis companies, maintaining 50 percent profit margins while securing more than 100 retail accounts across the lower and upper peninsula. He has designed and stabilized cultivation environments, overseen processing and packaging, trained full teams and created the daily systems that keep facilities on schedule and in compliance.
He approaches every project with a data driven mindset… using numbers, field feedback and market intelligence to streamline operations, open new accounts and strengthen brand presence with both in state and out of state consumers.
Peter holds a Master of Science in Molecular Cellular Biology from Eastern Michigan University, where he also taught and mentored students. That scientific background shows up in his work at Atlas Consulting as precise SOPs, disciplined environmental controls and production plans that are grounded in real biology, not wishful thinking.
Ryan Murray
Founder, Atlas Processing Center
Ryan has been building and selling cannabis brands in Michigan since 2016, when he launched Atlas Processing Center. He has worked with growers, processors and retailers across the state to shape product lines, negotiate placements and move real volume through the market.
His lane is go to market… positioning, pricing, sales strategy and the story that actually pulls product off shelves. Ryan spends most of his time on brand architecture, packaging input and wholesale relationships so that marketing, sales and compliance all point in the same direction.
Ryan earned a Bachelor of Science degree from Michigan State University, studying from 2010 to 2014. At Atlas Consulting he leads brand and sales strategy and helps operators turn their strengths into clear offers that make sense to buyers and investors.